Shimp, Terence A <br/><br/>
Advertising and promotion and supplemental aspects of integrated marketing communications 
Terence A. Shimp. 
 - 6th ed. 
 - South Western  Thomson  2003 
 - xxi, 650p., 26cm. 
<br/><br/><label>ISBN: </label>0-03-035271-1. 
<br/><br/><label>Dewey Class. No.: </label>659.1  / S40A