TY  - BOOK
AU  - O'keefe, Steve
TI  - Complete guide to internet publicity: creating and launching successful online compaigns
SN  - 477105805
U1  - 659.14 
PY  - 2002///
CY  - New York
PB  - John Wiley
KW  - Internet advertising
KW  - Internet marketing
N1  - Wiley computer publishing. '
ER  -