Krishnamacharyulu, C S G Rural marketing text and cases C. S. G. Krishnamacharyulu, Lalitha Ramakrishnan; C. S. G. Krishnamacharyulu, Lalitha Ramakrishnan. - Delhi Pearson Education 2002 - xvii, 397p., 25cm. ISBN: 81-7808-576-3. Dewey Class. No.: 658.8103 / K97R