Lehmann, Donald R <br/><br/>
Product management 
Donald R. Lehmann, Russell S. Winer. 
 - 3rd ed. 
 - New Delhi  Tata McGraw Hill  2002 
 - xxv, 502p., 24cm. 
<br/><br/><label>ISBN: </label>0-07-048656-5. 
<br/><br/><label>Dewey Class. No.: </label>658.56  / L45P