Aaker, David A <br/><br/>
Marketing research 
David A. Aaker, V. Kumar, [and] George S. Day. 
 - 7th. ed. 
 - New York  John Wiley  2004 
 - xv, 751p.; 22cm. 
<br/><br/><label>ISBN: </label>9971513897 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research Consumers - Attitudes. 
<br/><br/><label>Dewey Class. No.: </label>658.83  / A11M