Aaker, David A <br/><br/>
Managing brand equity  capitalizing on the value of a brand name 
David A. Aaker. 
 - New York  Free Press  1991 
 - xi, 299 p.; 22cm. 
<br/><br/><label>ISBN: </label>29001013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Brand name products  Intangible property. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / A11M