TY  - BOOK
AU  - Aaker, David A
AU  - Joachimsthaler, Erich
TI  - Brand leadership
SN  - 074320767X.
U1  - 658.827 
PY  - 2002///
CY  - London
PB  - Simon and Schuster
KW  - Marketing
KW  - Advertising
ER  -