Vincent, Laurence <br/><br/>
Legendary brands  unleasing the power of story telling to create a winning marketing strategy 
Laurence Vincent. 
 - Chicago  Dearborn Trade Books  2002 
 - x, 321p., 23cm. 
<br/><br/><label>ISBN: </label>0-7931-5560-6. 
<br/><br/><label>Dewey Class. No.: </label>658.827  / V75L