Bangs Jr , David H <br/><br/>
The Marketing planning guide  creating a plan to successfully market your business, product or service 
David H. Bangs Jr. 
 - 6th ed. 
 - Chicago  Dearborn Trade Books  2002 
 - viii, 248p., 28cm. 
<br/><br/><label>ISBN: </label>0-7931-5971-7. 
<br/><br/><label>Dewey Class. No.: </label>658.802  / B20M