TY  - BOOK
TI  - Encyclopedia of Strategic Management
SN  - 81-242-0269-9.
U1  - 658.401203 
PY  - 2002///
CY  - New Delhi
PB  - Crest
N1  - Contents:V1: Marketing planning and evaluation- V2: Thinking- V3: Human resource management- V4: Financial decision- V5: Marketing communications. I. Lancaster, Georff II
ER  -