Modern marketing management 
edited by B. S. Bhatia and G. S., Batra. 
 - New Delhi  Deep and Deep  2000 
 - xiv, 325p., 22cm. 
<br/><br/><label>ISBN: </label>81-7100-958-1. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / M69M