Lancaster, Geoff <br/><br/>
Essentials of marketing 
Geoff Lancaster, Lester Massingham; Ruth Ashford. 
 - 4th ed. 
 - New Delhi  McGraw Hill  2002 
 - xiv, 549p., 25cm. 
<br/><br/><label>ISBN: </label>0-07-70986-08. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / L17E