Pelton, Lou E <br/><br/>
Marketing channels  a relationship management approach 
Lou E. Pelton, David Strutton; James R. Lumpkin. 
 - 2nd ed. 
 - New Delhi  McGraw Hill  2002 
 - xxvi, 514p., 24cm. 
<br/><br/><label>ISBN: </label>0-07-120705-8. 
<br/><br/><label>Dewey Class. No.: </label>658.84  / P33M