The IEBM encyclopedia of marketing,  Encyclopedia of marketing 
edited by Michael J. Baker. 
 - London  Thomson Learning  c1999. 
 - xiii, 865p.; 26cm. 
 - (International encyclopedia of business and management. .
<br/><br/><label>ISBN: </label>1861526350 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Encyclopedias. Encyclopedia of marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8003  / I1I2