TY  - BOOK
AU  - Baker, Michael John.
TI  - The IEBM encyclopedia of marketing,  Encyclopedia of marketing
SN  - 1861526350
U1  - 658.8003 
PY  - 1999///
CY  - London
PB  - Thomson Learning
KW  - Marketing - Encyclopedias
KW  - Encyclopedia of marketing
ER  -