Basic marketing 
William D. Perreault et. el. 
 - New Delhi  McGraw Hill  2000 
 - xii, 516p.: ill.; 28cm. 
<br/><br/><label>ISBN: </label>0-256-20402-0. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / B31B