Peter, J Paul <br/><br/>
Consumer behaviour and marketing strategy 
J. Paul Peter, Jerry C. Olson. 
 - 6th ed. 
 - New Delhi  Irwin McGraw  [n. d.] 
 - xxvi, 582p.: ill.; 27cm. 
<br/><br/><label>ISBN: </label>0-07-241064-7. 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / P42C