The Public relations handbook 
edited by alison Theaker. 
 - London  Routledge  2003 
 - ix, 289p., 24cm. 
<br/><br/><label>ISBN: </label>0-415-21334-7. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial publicity Public opinion  Propaganda. 
<br/><br/><label>Dewey Class. No.: </label>659.2  / P92P