Proctor, Tony <br/><br/>
Strategic marketing  an introduction 
an introduction Tony Proctor. 
 - London  Routledge  2002 
 - xvii, 318p., 24cm. 
<br/><br/><label>ISBN: </label>0-415-20811-4. 
<br/><br/><label>Dewey Class. No.: </label>658.8  / P87S