Strategic marketing in the global economy 
edited by Manoj Kumar Prashant Mishra. 
 - New Delhi  Excel Books  2003 
 - xviii, 566p., 24cm. 
<br/><br/><label>ISBN: </label>81-7446-326-7. 
<br/><br/><label>Dewey Class. No.: </label>658.802  / S88S