Boone, Louis E. <br/><br/>
Contemporary marketing 
Louis E. Boone, David L. Kurtz. 
 - 10th ed.. 
 - Fort Worth  Harcourt College  2001 
 - (varying pagination): col. ill.; 28cm. 
<br/><br/><label>ISBN: </label>30339537 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing managment.
<br/><br/><label>Dewey Class. No.: </label>658.8  / B70C