Kotler Philip <br/><br/>
Lateral marketing  new techniques for finding breakthrough ideas 
Philip Kotler, Fernando Trias De Bes. 
 - New Jersey  John Wiley  2003 
 - xvi, 206p.; 23cm. 
<br/><br/><label>ISBN: </label>471455164 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / K95L