TY  - BOOK
AU  - Aaker, David A.
AU  - Day, George S
AU  - Kumar, V
TI  - Marketing research
SN  - 9971513897
U1  - 658.83 
PY  - 2004///
CY  - New York
PB  - John Wiley
KW  - Marketing research
KW  - Consumers - Attitudes
ER  -