Kurtz, David L . <br/><br/>
Services marketing 
David L. Kurtz, Kenneth E. Clow. 
 - Singapore  John Wiley  24cm. 
 - xxii, 570p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>9814126225 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries; Marketing; Customer services.
<br/><br/><label>Dewey Class. No.: </label>658.802  / K98S