Hingston, Peter <br/><br/>
Effective marketing 
Peter Hingston. 
 - London  Dorling Kindersley  2001 
 - 192p.: ill.; 22cm. 
<br/><br/><label>ISBN: </label>789471973 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / H67E