Boyd Jr., Harper W. <br/><br/>
Marketing research  text and cases 
Harper W. Boyd Jr., Ralph Westfall, Stanley F. Stasch. 
 - 7th. ed.. 
 - Delhi  All India Traveller  1999 
 - xv, 816p.; 24cm. 
<br/><br/><label>ISBN: </label>8185386161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / B75M