Cravens, David W. <br/><br/>
Marketing management 
David W. Cravens, Gerald E. Hills [and] Robert B. Woodruff. 
 - Delhi  A.I.T.B.S.  2005 
 - xx, 714p.; 24cm. 
<br/><br/><label>ISBN: </label>8185386927 
<br/><br/><label>Dewey Class. No.: </label>658.8  / C70M