TY  - BOOK
AU  - Cravens, David W.
AU  - Hills, Gerald E
AU  - Woodruff, Robert B
TI  - Marketing management
SN  - 8185386927
U1  - 658.8 
PY  - 2005///
CY  - Delhi
PB  - A.I.T.B.S.
ER  -