Davis, Scott M. <br/><br/>
Building the brand-driven business  operationalize your brand to drive profitable growth 
Scott M. Davis, Michael Dunn. 
 - San Francisco  Jossey Bass  2002 
 - xv, 299p.: ill.; 23cm. 
<br/><br/><label>ISBN: </label>787962554 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products; Product management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / D23B