Ambler, Tim <br/><br/>
Marketing and the bottom line  the new metrics of corporate wealth 
Tim Ambler. 
 - Delhi  Pearson Education  2000 
 - xii, 175p.; 23cm. 
<br/><br/><label>ISBN: </label>8129703319 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management studies; Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / A46M