Mentzer, John T. <br/><br/>
Sales forecasting management  a demand management approach 
John T. Mentzer, Mark A. Moon. 
 - 2nd ed.. 
 - New Delhi  Response Books  2005 
 - xv, 347p.: ill.; 22cm. 
<br/><br/><label>ISBN: </label>9178295059 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing; Predictions.
<br/><br/><label>Dewey Class. No.: </label>658.818  / M54S