The Rhetoric and reality of marketing  an international managerial approach 
edited by Philip J. Kitchen. 
 - Hampshire  Palgrave Macmillan  2003 
 - xix, 202p.; 22cm. 
<br/><br/><label>ISBN: </label>333987322 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management; Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / R42R