TY  - BOOK
AU  - Cravens, David W.
AU  - Crittenden, Victoria L
AU  - Lamb Jr , Charles W
TI  - Strategic marketing management cases
SN  - 71123253
U1  - 658.802 
PY  - 2002///
CY  - New Delhi
PB  - McGraw Hill Irwin
KW  - Marketing - Case studies
ER  -