Kirk, Bradford C. <br/><br/>
Lessons from a chief marketing officer  what it takes to win in consumer marketing 
Bradford C. Kirk. 
 - New Delhi  Tata McGrawHill  2003 
 - xii, 243p.; 22cm. 
<br/><br/><label>ISBN: </label>70590192 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / K73L