Jain, N.C. <br/><br/>
Textbook of marketing management 
N.C. Jain, Saakshi Jain. 
 - Delhi  AITBS  2004 
 - 695p.; 24cm. 
<br/><br/><label>ISBN: </label>8174732616 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing; Selling. Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / J20M