TY  - BOOK
AU  - Jain, N.C.
AU  - Jain, Saakshi
TI  - Textbook of marketing management
SN  - 8174732616
U1  - 658.8 
PY  - 2004///
CY  - Delhi
PB  - AITBS
KW  - Marketing; Selling
KW  - Marketing management
ER  -