TY  - BOOK
AU  - Harris, Godfrey
TI  - The Hottest ideas in word of mouth advertising: what works, what doesn't, what's fake, and why
SN  - 817649965X.
U1  - 659.15 
PY  - 2005///
CY  - New Delhi
PB  - Viva Books
KW  - Industrial propeganda; Public relations
ER  -