Webster Jr., Frederick E. <br/><br/>
Market-driven management  how to define, develop, and deliver customer value 
Frederick E. Webster Jr.. 
 - 2nd ed.. 
 - Hoboken  John Wiley  2002 
 - xiii, 320p.; 24cm. 
<br/><br/><label>ISBN: </label>471236934 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / W27M