TY  - BOOK
AU  - McConnell, Ben
AU  - Huba, Jackie
TI  - Creating customer evangelists: how loyal customers become a volunteer sales force
SN  - 793155614
U1  - 658.812 
PY  - 2003///
CY  - Chicago
PB  - Dearborn
KW  - Customer relations; Relationship marketing
ER  -