Kotler, Philip <br/><br/>
Principles of marketing 
Philip Kotler, Gary Armstrong. 
 - 11th ed.. 
 - New Delhi  Prentice Hall International  [n.d.] 
 - (Various pagings): ill.; 28cm. 
<br/><br/><label>ISBN: </label>8120328256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial management; Selling; Marketing management. Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.802  / K95P