TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 8120328256
U1  - 658.802 
PY  - 0000///[n.d.]
CY  - New Delhi
PB  - Prentice Hall International
KW  - Industrial management; Selling; Marketing management
KW  - Marketing
ER  -