Best, Roger J. <br/><br/>
Market based management  strategies for growing customer value and profitability 
Roger J. Best 
 - 4th ed. 
 - New Delhi  Prentice-Hall of India  2005 
 - xxii, 506p.; 24cm. 
<br/><br/><label>ISBN: </label>812032806X. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management; Customer relation.
<br/><br/><label>Dewey Class. No.: </label>658.8  / B50M