Roman, Kenneth <br/><br/>
How to advertise  what works and what doesn't and why 
Kenneth Roman and Jane Mass. 
 - 3rd. ed.. 
 - London  Kegan Page  c2004. 
 - xxi, 218p.; 23cm..-(Building brands and businesses in the new maketing world. 
 - (Building brands and businesses in the new maketing world. .
<br/><br/><label>ISBN: </label>749442336 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.
<br/><br/><label>Dewey Class. No.: </label>659.1  / R80H