TY  - BOOK
AU  - Patnaik, U.C.
AU  - Patnaik, A Suresh C
TI  - Effectiveness of advertising
SN  - 8188836621
U1  - 659.1 
PY  - 2005///
CY  - New Delhi
PB  - Sonali
KW  - Business publicity; Propaganda
ER  -