Van Gelder, Sicco <br/><br/>
Global brand strategy  unlocking brand potential across countries, cultures and markets 
Sicco Van Gelder. 
 - London  Kogan Page  2004 
 - xii, 260p.; 23cm. 
<br/><br/><label>ISBN: </label>749442131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Planning; Export marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827  / V20G