From idea to profit  how to market innovative products and services 
edited by Adam Jolly. 
 - London  Kogan Page  2005 
 - viii, 167p.; 22cm. 
<br/><br/><label>ISBN: </label>074944522X. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products - Marketing; Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.8  / F94F