Knight, Peter <br/><br/>
The Highly effective marketing plan  a proven, practical, planning process for companies of all sizes 
Peter Knight. 
 - Delhi  Pearson Education  1988 
 - 168p.: ill.; 23cm. 
<br/><br/><label>ISBN: </label>8129709430 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management; Sales planning. Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K85H