TY  - BOOK
AU  - Knight, Peter
AU  - Marketing
TI  - The Highly effective marketing plan: a proven, practical, planning process for companies of all sizes
SN  - 8129709430
U1  - 658.8 
PY  - 1988///
CY  - Delhi
PB  - Pearson Education
KW  - Marketing management; Sales planning
KW  - Marketing
ER  -