Malhotra, Naresh K. <br/><br/>
Marketing research  an applied orientation 
Naresh K. Malhotra. 
 - 4th ed. 
 - Delhi  Pearson Education.  [ n.d.] 
 - (various pagings): ill.; 24 cm. 
<br/><br/><label>ISBN: </label>8129702568 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / M29M