Groucutt, Jonathan <br/><br/>
Marketing  essential principles, new realities 
Jonathan Groucutt, Peter Leadley, Patrick Forsyth. 
 - New Delhi  Kogan Page  2004 
 - xviii, 540p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>8175542861 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management; Selling.
<br/><br/><label>Dewey Class. No.: </label>658.8  / G91M